Apple Special Event – Oct 04, 2011

Apple Special Event, Oct 04, 2011 http://events.apple.com.edgesuite.net/11piuhbvdlbkvoih10/event/index.html       Noted (Aligned to nearest 10 second)   2:50 Shanghai Apple Store – Nanjing Road (largest in asia) 3:40 Hong Kong Apple Store 4:50 Chosen scene in HK – express the feeling of Retail store of Apple 6:10 Now: 6 stores in China; 357 stores worldwide in 11 countries 7:40 User Adoption (2m) 9:10 PC vs Mac (Growth 23%) 9:40 Mac base (60M) 9:50 Apple penetration (23%) 11:30 Portable Music Player Market (#1, 78%) 11:40 iPod Sales (>300M; compare with selling 220K walkman in 30y) 13:10 iTunes (20M songs; 16 B downloads) 14:50 Mobile Phone Satisfaction, compared with other company (notice Nokia) 19:50 iPad penetration in US (74%) 20:20 250M iOS device sold as at Now 21:10 Mobile base (iOS 43%; Andriod 33%; RIM 17%; others 7% – Nokia + Sony Ericsson + Samsung …) 21:20 Mobile Browser Usage (iOS 61%; Android 31%; others 8%) 21:30 Appstore: 500K apps, 140K iPad apps (28% of Appstore) 22:10 Appstore downloads (18 B – noted: more than songs) 22:20 Appstore Download per month (1 B) 22:30 Paid to appstore developers (US$3 B) 22:50 App – “Cards" (Oct.12; e-cards – US$2.99 in US, US$4.99 anywhere in World – HK$40) 30:30 Game Center accounts (67M accounts) 33:40 iOS 5 supporting device (Oct 12) 39:30 App – “Find my friends" (Oct 12) 44:00 iCloud Video 47:40 iPod Nano into watches 54:50 iPhone 4s – game demo 58:30 iPhone 4s – Battery figures (14hrs 2G talk time) 59:50 iPhone 4s – Network speed 61:50 Popularity on Flickr, compared with other cameras 62:40 iPhone 4s – detail camera spec 67:50 iPhone 4s – Video recording 69:50 Airplay 71:40 Siri 87:20 Video – iPhone 4s